Sunday, July 5, 2015

Facebook Does Not = LinkedIn

I'm sure most of you have seen the graphic that states Facebook is not LinkedIn.  So what is the big deal?   Why can't you use the same posts for both social media platforms?

If you continue to use the same posts, you may end up losing some of your LinkedIn connections. I myself have un-connected with some connections on LinkedIn because of this situation.  If you are in the habit of doing this...take a moment and consider the following:

Facebook is for social activity with your friends, family, co-workers, etc.  In this case, I am referring to a regular Facebook account, not a business page. 

Facebook can be where you vent that you hated the series finale of Mad Men.  You can friend your high school chums or college buddies.  You can post that you think the Pittsburgh Pirates are in a slump because of pitching or the referee in last week's Steeler game must have had his eyes closed during that touchdown.   You can post your vacation pictures, your child's birthday party, where you are meeting your friends for drinks, or even pictures of your dog dressed up for Halloween. 

By comparison, LinkedIn is a more professional site.  You connect  (notice I didn't say Friend) with your business acquaintances, clients, or recruiters.  LinkedIn should be treated as a professional environment.  There are groups you can join about anything professional you can think of, in addition to job leads and networking opportunities.  You can even follow a specific company if you have an interest in them or want to someday work there.

You can brag about any new certifications, education or accolades you may have received.  There is a section to list all of your skills and qualifications.  You can even list that you are in a career transition if you are recently unemployed.

By the examples I listed, did you notice the difference between Facebook and LinkedIn?  They are definitely not equal.  If you can't discuss it with your boss, co-workers or mention it in an interview, it should not be on LinkedIn.

A word of caution...potential employers will look at an applicant's social media sites.  Including Facebook, so be careful what you post.


Until the next blog, Keep Speaking!

Denise


Denise Ann Galloni, Owner & President

DG Training Solutions, Inc.

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