I have a confession to make…I am a serial networker. I love networking and meeting new people. I love to be able to refer them to others I know and help build beneficial relationships.
I started networking in 2007 while trying to find an opportunity in the training and development industry. I had just finished my master’s degree and was ready to get my dream job. But changing careers and especially industries, isn’t easy. You have to get out there and meet people. That is why in 2007, I started networking and have never stopped.
One thing I notice when I network is certain industries have many people networking and trying to obtain clients. Recently at a networking event, I noticed a few real estate agents, insurance agents and financial advisors. And this was all in one room! As they each gave me their “60 second commercial” I had the same thought, I would not remember one from the other tomorrow morning.
A mistake I see is people not taking the time to show how they are different from others in the same industries. Don’t just say, I can help you plan for your financial future. Mention something that will get their attention. “Wouldn’t it be nice to visit your children and grandchildren across the country without having to worry about the additional expenses on your tight budget after retirement”? This would stand out in my mind more than “I can help you plan for your financial future”. Draw a picture they can see, and remember. This will distinguish you from the others in the room.
It is good to be different! Tell your prospective clients why you are different and what you can do for them. Once you get into the habit of reframing your commercial to include this strategy, you will be surprised at the reactions you receive.
Coco Chanel once said, “In order to be irreplaceable one must always be different”.
Until the next blog, Keep Speaking!
Denise
Denise Ann Galloni, Owner & President
DG Training Solutions Inc.
Website: https://www.DGTrainingsolutionsinc.com
Email: dgtrainingsolutionsinc@gmail.com
Twitter: https://twitter.com/deniseanng
Facebook: www.facebook.com/DGTrainingSolutionsInc
LinkedIn: www.linkedin.com/in/deniseanngalloni
Meetup: https://www.meetup.com/DG-Training-Solutions-Professional-Development-Meetup/
