Whether you are giving your one-minute commercial or giving your elevator speech consider this, like myself there are people in attendance who participate in multiple networking events and groups. Most of us hear the same commercial each time.
Hello my name is (insert name). I work for (insert company). If you would ever need (insert service or good they are trying to sell), I would love to meet with you and be of assistance. Now sometimes the commercial is not verbatim, but close enough to what I just said.
Okay what do you think is wrong with this? It doesn't stand out and people will not remember it. I run into many insurance salespeople, financial advisors, and direct sales people all the time. Explain why you are different from everyone else out there in your industry who is also trying to obtain my business.
I mentioned in the beginning of this blog I was guilty of this myself. Here is my new commercial:
"Hello everyone. My name is Denise Galloni and I am the owner and president of DG Training Solutions, Inc. My company will assist your organization in maximizing employee potential through training and development (this is my mission statement I use every time I talk about my company). I can create a training plan including videos, manuals and on-site employee training. I can also help your organization with standardization, process improvement or branding. I work with my clients for 8 hours, 8 days or 8 months, whatever is needed to succeed in their goals. This will increase your profits and save you money by contracting with me short term rather than bringing a new employee onboard."
Did you see the difference in the scripts? It may take a few times to really get this to flow when you are introducing yourself, but it is worth the effort to tell everyone why you are different!
Until the next blog, Keep Speaking!
Denise
Denise Ann Galloni, Owner & President
DG Training Solutions, Inc.
Website: https://www.DGTrainingsolutionsinc.com
Email: dgtrainingsolutionsinc@gmail.com
Twitter: https://twitter.com/deniseanng
Facebook: www.facebook.com/DGTrainingSolutionsInc
LinkedIn: www.linkedin.com/in/deniseanngalloni
Blog: http://DGTrainingsolutionsinc.blogspot.com
